Focus on the Family’s Pro-Life Ad with Tim Tebow

Focus on the Family’s 30-second Super Bowl ad featuring 2007 Heisman trophy winner Tim Tebow is stirring up attention all over the place — and it hasn’t even aired yet! Focus on the Family Vice President for Pastoral Ministries H.B. London shares the inside scoop:

Would you believe all the commotion and publicity the 30-second Super Bowl® ad sponsored by Focus on the Family has received?

By our estimates — and they are pretty accurate — the pre-Super Bowl hype of the “Celebrate Family, Celebrate Life” ad has registered to date 2,265,490,170 impressions. That is “billion” with a “B.” Amazing!

The interesting thing about all of this is that no one in the media has seen the ad. And, unless there is a big leak before Sunday, no one will see it until it is shown during the Super Bowl pre-game show and the first quarter of the game itself.

Another interesting phenomenon is that, even those in the liberal media who have opposed us before — and disagree even now with most of what we stand for at Focus on the Family — are defending our right to run the Super Bowl ad.

On February 2, 2010, The Washington Post columnist Sally Jenkins wrote, “I’m pro-choice and Tebow clearly is not. But based on what I’ve heard in the past week, I’ll take his side against the group-think, elitism and condescension of the ‘National Organization of Fewer and Fewer Women all the time’ (referring to the group NOW). They aren’t actually ‘pro-choice’ so much as they are pro-abortion.”

She continues, “If the pro-choice stance is so precarious that a story about someone who chose to carry a risky pregnancy to term undermines it, then CBS is not the problem.”

Interestingly enough — a little inside stuff here — our Super Bowl ad never mentions abortion. Also, as we have reported in other columns, not one dollar was spent from our regular operating expenses at Focus on the Family to underwrite the cost of the “Celebrate Family, Celebrate Life” ad.

You can read the Sally Jenkins article mentioned here: Tebow’s Super Bowl ad isn’t intolerant; its critics are. And don’t forget to watch for the commercial during the Super Bowl on Sunday. It will air twice: once during the pre-game show and then again during the first quarter.


  1. Ray, I appreciate you perspective. Your thoughts are usually concise, direct, and truthful—and that’s a good combination when it comes to blogging.

    I found your site a week ago via a Google search for stats on couples living together before marriage. Your mini-series on that subject was helpful as I’m counseling with a young couple doing just that.

    Keep up the great work,

  2. Bethany says:

    I hate football but may watch just to see the ad! Even that “liberal bastion” the NY Times defends the ad in their editorial section, and calls the response by feminist groups “puzzling and dismaying”.

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