Media Access for the Next Generation (2)

Media Access for the Next Generation:
    1. Introduction
    2. Immediate Access
    3. Localized Storage
    4. Subscription Services

The major difference in media consumption for the next generation will be immediate access to the internet at all times and in all places. This will transform the way we use the internet just as cell phones have changed the way we use the telephone.

Thus far, the internet has largely been a “fixed” experience. Yes, you can access almost anything in the world, but only from specific locations. Most of us still access the internet from two primary locations: the home computer and the office computer. But with the advent of wireless, hot spots, Blackberries and iPhones, that is all beginning to change.

Just as this generation cannot fathom life without the internet, the next generation will strain at the thought of having to go to specific locations to access the internet. “You mean, you had to go home or to the office to check the weather, the movie reviews, Google maps, etc.? That doesn’t make any sense! The whole point of the internet is that you can access information anywhere at any time.” Or, at least, that’s the way the new generation will see it.

So, my generation grew up with no internet access at all. The present generation grew up with internet access from specific locations. The next generation will grow up with immediate access to the internet wherever they go. And that will effect startling changes in the way the next generation will access their media, such as music, movies and books.

Tomorrow we will look at one of those changes – the shift from storing media in multiple locations to localized storage.

Action points:

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Links to other posts in the series:   Part 1,   Part 2,   Part 3,   Part 4


  1. eclexia says:

    A year ago I moved to a relatively small city in Central Florida. A while before that, they had made news for being the first town in the U.S. to go completely wireless–if you are within city limits, in theory you are in an internet “hot spot”. It doesn’t work perfectly, especially if you are on the outer limits of town and they are still working out the kinks. But many people in the town no longer pay for internet service at all. I didn’t know what a computer was until I was in college (and I’m not all that old 🙂 ). My kids can’t imagine life without them (actually, even I can’t imagine my current life and work without them!)

  2. Ray Fowler says:

    Wow, that’s neat. The whole town is wireless? You guys are definitely ahead of the curve.

  3. eclexia says:

    It’s pretty funny, because as far as Central Florida towns go, ours gets lost in the shadow of neighboring Orlando and Kissimmee/Celebration/Disney. So, I keep thinking, WHY is our town wireless? Who picked our town and why?

    It reminds me of growing up in a tiny county up north. Our schools ranked the lowest academically in our state, but our bragging rights were we were the only county with CBs in all the school buses, like we were really something when it came to hi-tech communication. But, it was just in that country area, who could imagine driving something that big and NOT having a CB? Where, IMO, CBs probably were seen as low class by the richer counties. But, still it was seen as a claim to fame by our county school district.

    That doesn’t have a lot to do with living in the 1st wireless town in the U.S., but it came back to mind as I tried to figure out what motivated whom in the decision for our town to go wireless.

Trackbacks / Pingbacks

  1. Media Access for the Next Generation (1) at Ray Fowler .org
  2. Media Access for the Next Generation (3) at Ray Fowler .org
  3. Media Access for the Next Generation (4) at Ray Fowler .org
  4. Kindling a Spark for Electronic Reading? at Ray Fowler .org

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