Amazon Kindle’s Most Popular Bible Highlights

      (Note: For ebook and audiobook conversions, see Fowler Digital Services.)

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The Amazon Kindle e-reader device allows you to highlight specific passages for viewing later. Amazon just rolled out a software upgrade (version 2.5) which expands this feature in a whole new way. Not only can you view your own highlights for a particular book, but now you can view the combined highlights of all other Kindle users as well. (Kindle users not wanting to share highlights can deactivate this feature.)

Using this feature I was able to find the most popular Bible highlights on the Kindle. Amazon lists six Bible translations in their top 100 most highlighted books: NIV (ranked #2), NASB (#19), TNIV (#32), NLT (#33), ESV (#35) and KJV (#76). I took the top highlights for each translation and put them together in the chart below. So, here are the most popular passages in the Bible as highlighted by Kindle users around the world:

                      Amazon Kindle’s Most Popular Bible Highlights
      (Hover your mouse over the Bible reference to view the passage.)

Passage   NIV    NASB   TNIV    NLT     ESV     KJV     TOTAL  
 Philippians 4:6-7 120 29 67 90 75 381
 John 3:16 152 30 60 72 24 338
 Matthew 6:33-34 106 40 49 26 16 237
 Proverbs 3:5-6 70 62 11 143
 Galatians 5:22-23 25 62 54 141
 Philippians 4:13 41 72 19 132
 1 Corinthians 13:4-7  41 47 88
 Ephesians 2:8-9 19 31 37 87
 Romans 8:28 54 9 63
 Jeremiah 29:11 55 55
 Romans 8:38-39 51 51
 Hebrews 11:1 45 45
 2 Timothy 3:16-17 19 19
 Psalm 23:1-4 16 16

I found it interesting how many of these highlights focus on trusting God and not worrying. What stands out to you? (Click here for the most popular Kindle highlights for the Koran.)


Related posts:
    • The Bible Memory Version for the Kindle
    • New Amazon Kindle Goes Wi-Fi!
    • Top 10 Kindle Features
    • My Kindle Got Run Over by a Car

Note: For ebook and audiobook conversions, see Fowler Digital Services.


  1. Jay says:

    Thanks for the kindle news… I had no idea there was an update for my kindle. I am leaving it on to see if it will update. I look forward to that update. It will certainly help with reading PDF’s.

    Speaking of reading. Do you know which is the most KINDLE FRIENDLY Bible available? My NIV is good for reading, but it takes a lot of work to go to a different book of the Bible. There has to be something better out there. Thanks.

    Rev Jay
    Ottawa Canada

  2. Ray Fowler says:

    Jay – The software update is pretty good. Most helpful is the ability to sort your books by collections, really a folder/tagging system. I’ve noticed page turns are quicker as well.

    As far as a Kindle friendly Bible, I have not found it yet. I have both the NIV and ESV Study Bible. They are easy enough to navigate on my Kindle for PC application using the mouse, but they are both awkward on the Kindle device itself.

    So, like you, I use the Bible on my Kindle for reading, but not for group studies, etc. where I have to look a lot of references up. For that I still use the Laridian software on my iPaq which has a great interface for looking up references quickly.

  3. Thomas says:

    Ray — any thoughts on why verses that are very popular by highlighters of one translation appear to be totally ignored by readers of another? Or why users of NLT and ESV appear to highlight several different passages, while users of all the other translations concentrate exclusively on just a very few verses? I wonder if there’s some skewing or missing data in these statistics?

  4. Ray Fowler says:

    Thomas – That’s a great question. I’m not sure how many highlights it takes before Amazon presents it as a popular highlight. I believe it takes at least three, but it may vary by book so as not to overwhelm the reader with too much underlined information. That’s why I chose to use dash marks in the empty sets rather than zeros, because there could be some highlights for those verses, just not enough to trigger a popular highlight yet.

    Also, putting together a chart like this will be less helpful in the future because now that people can see other people’s highlights, that may influence them to highlight the same passage. Right now the feature is new enough that I believe this is a fair representation of what people have been highlighting in their Kindles over the past year or so.

  5. RightKlik says:

    Should try this on the Koran.

  6. Thank you for sharing this list! It’s great to have a place to start!

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