The Key Influencers in Selling Christian Books

This is from today’s Townhall column by Hugh Hewitt. The column’s main topic is Pat Robertson’s endorsement of Rudy Guiliani as the Republican nominee for president, but I found the following tangent interesting.

In the middle of the article Hugh shares the following about a Christian publishing executive who called his show yesterday.

The exec cooly noted that when trying to sell books in the Christian market, the key “influencers” in terms of importance are:

  1. the Southern Baptist Convention,
  2. James Dobson,
  3. the Willow Creek network,
  4. Rick Warren and his network of 450,000 pastors, and
  5. Pat Robertson.

I guess I never thought about it before, but (at least according to this executive) these are the most powerful groups or individuals that influence which books actually sell in the Chrsitian market. Of course, there is nothing wrong with having power or influence. It just means that these groups have an enormous responsibility in making sure that they recommend the best, most helpful, most Scriptural, most edifying, most God-honoring books available. And that is a huge responsibility to shoulder.

Side note: At the end of the article Hewitt says,

In a two man race — and it is a two man race between Giuliani and Romney — getting the fence sitters to break for you matters a great deal.

I wonder why Hewitt considers this a two man race at this point? I would say that Guiliani, Thompson, Romney, McCain and Huckabee (in that order) all still have a shot at the nomination. Personally, I would feel comfortable with any of these five as the Republican nominee – except for Guiliani.

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