Media Access for the Next Generation:
    1. Introduction
    2. Immediate Access
    3. Localized Storage
    4. Subscription Services

The major difference in media consumption for the next generation will be immediate access to the internet at all times and in all places. This will transform the way we use the internet just as cell phones have changed the way we use the telephone.

Thus far, the internet has largely been a “fixed” experience. Yes, you can access almost anything in the world, but only from specific locations. Most of us still access the internet from two primary locations: the home computer and the office computer. But with the advent of wireless, hot spots, Blackberries and iPhones, that is all beginning to change.

Just as this generation cannot fathom life without the internet, the next generation will strain at the thought of having to go to specific locations to access the internet. “You mean, you had to go home or to the office to check the weather, the movie reviews, Google maps, etc.? That doesn’t make any sense! The whole point of the internet is that you can access information anywhere at any time.” Or, at least, that’s the way the new generation will see it.

So, my generation grew up with no internet access at all. The present generation grew up with internet access from specific locations. The next generation will grow up with immediate access to the internet wherever they go. And that will effect startling changes in the way the next generation will access their media, such as music, movies and books.

Tomorrow we will look at one of those changes – the shift from storing media in multiple locations to localized storage.

Action points:

• Do you have an idea on this topic? Share it in the comments!
• Did you enjoy this post? Subscribe to this blog by email or feed reader.

Links to other posts in the series:   Part 1,   Part 2,   Part 3,   Part 4

Media Access for the Next Generation:
    1. Introduction
    2. Immediate Access
    3. Localized Storage
    4. Subscription Services

This series is in response to a comment made by Kathryn on the 5/31 post Buying Music the Old Way. In that post I shared about rummaging through old record stores and even traveling into Canada to track down certain music when I was in college. Kathryn commented:

What does the next generation have that can compare to that? The only thing I really have to look for are sales. I do most of my shopping online now because it’s so much easier. I’ve never had that quest for music experience. This posting makes me question: What will my kids take for granted that takes me time now?

I have some thoughts on how things will be different for the next generation as far as media access, and I would like to spend some time this week reflecting on that. Tomorrow’s post will pick up on the one major difference that will drive the rest – immediate access to the internet at all times and in all places.

Action points:

• Do you have an idea on this topic? Share it in the comments!
• Did you enjoy this post? Subscribe to this blog by email or feed reader.

Links to other posts in the series:   Part 1,   Part 2,   Part 3,   Part 4

Space baby monitor. Natalie Meilinger’s baby monitor is acting strangely. Instead of monitoring her children, the baby monitor is picking up live video from inside NASA’s space shuttle Atlantis. The mother of two is fascinated with the video feed. “I’ve been addicted to it and keep waiting to see what’s next,” Meilinger said.

World wide web. More than 1.1 billion of the world’s estimated 6.6 billion people are now online. Nearly 300 million people, almost a third of those online, access the internet on high-speed lines. The US has the most broadband users with more than 60 million subscribers. China is in second place with with more than 56 million and quickly closing the gap. South Korea has the world’s greatest percentage of broadband users with nearly 90% of households online. Internet usage in developing countries, especially in Africa, lags behind the rest of the world. Many of these emerging economies lack basic telephone service, never mind access to the internet.

Mark Roberts reflects on his blog about how easy it is today to find and purchase music from the comfort of your own home, as opposed to the “old way” of going out and buying it in a store. He has some good thoughts on the convenience of technology as well as some of the dangers of instant gratification.

His post reminded me of the Herculean lengths I used to go to find music when I was younger. I spent hours browsing the secondhand record stores, searching for out-of-print treasures like People’s “I Love You” and Larry Norman’s “So Long Ago the Garden.” When my mother went to England to visit relatives, I pleaded with her to try and find the European version of Mark Heard’s “Fingerprint.”

When I was in college, I started listening to Canadian guitarist/songwriter Bruce Cockburn. His most recent material could be tracked down in the states, but you could only find his earlier records in Canada. So, while on a family vacation in northern New Hampshire one summer, I took an all day trek into Canada, stopping at every record store I could find buying up Bruce’s back catalogue. I remember coming back to our cabin in New Hampshire with my arms full of record albums I could not play because we had no record player in the cabin. All week long I studied the album jackets, reading the lyrics and the liner notes, wondering what the music was like. When I got home and put the records on the stereo, I was not disappointed.

I still have all of these treasures on vinyl LP. I eventually ended up re-buying them on CD. The vinyl records are sitting in a cardboard box in the storage closet down in the basement, while their CD counterparts sit proudly upstairs in the living room next to the entertaiment center. And now I could find any of these items online within minutes for either purchase or download.

I like and appreciate the convenience of the internet. I wouldn’t want to go back to the old way of purchasing music anymore than I would want to listen to records on vinyl instead of CD or MP3. But, I have to admit, it was a lot of fun hunting them down the old way. Those are good memories. I wouldn’t trade the internet for the old way, but I wouldn’t trade my memories for the internet either. I just might have to break open that box of vinyl in the basement later today and browse some more liner notes.

Related post: Media Access for the Next Generation