Media Access for the Next Generation (4)
Media Access for the Next Generation:
1. Introduction
2. Immediate Access
3. Localized Storage
4. Subscription Services
Immediate access to the internet will lead to localized storage of media. The next logical step is a shift away from ownership of media to subscription services.
Why do we buy MP3s and CDs instead of waiting for the song to play on the radio, or DVDs instead of waiting for the movie to play on TV? Because we want to be able to play the song or movie whenever we want. Purchasing the media means we can access the media at any time.
But once you have immediate access to the internet, subscription services will also allow you to access various media whenever you want. Cable On-Demand is an example of a subscription service with a limited number of movie options. What if you could subscribe to a media service that allowed you an unlimited number of media options with immediate access wherever you went? Pick any movie or song and play it wherever and whenever you want.
Immediate access to a variety of media will take away much of the mystique of personal ownership. Why invest hundreds (or thousands) of dollars on DVDs that you may only watch once or twice, when you can watch them anytime you want for a regular subscription fee? The same applies for music and books. Some people have already chosen this option through mail-order subscription services like Netflix, but once you have the option of immediate access, more and more people will move to subscription-based services rather than direct ownership of media.
So, those are some of the ways that I think media access will be different for the next generation. Many of these changes are already taking place, and I expect they will be fully implemented by the time the next generation starts accessing media. Anybody want to make some guesses as to what changes will take place for two generations down the road?
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Links to other posts in the series: Part 1, Part 2, Part 3, Part 4


September 21, 2007
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Posted by Ray Fowler
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